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Business as Golf – Part 4: Get into Alignment

In June, I introduced the golf concept of the Pre-Shot Routine. The Pre-Shot Routine is a 4-step process that good golfers follow at each hole. The 4 Steps are:

1. Analyze Your Shot.
2. Visualize Your Shot.
3. Get into Alignment.
4. Take the Shot.

The 3rd Step, Get into Alignment sets you up to get the maximum return on your swing. Getting into alignment sets the final stage before the swing.

Getting into Alignment has 4 steps –

Set a sight line – Set a short range goal or sight line from the ball to your target. Look for a short range goal that lines up directly with your long range goal. This helps put you on course for your goal. (If I call 10 prospects, I should get at least 3 appointments….)

Tee Up the Ball – How high or low do you set your tee and the golf ball in order to hit it properly? This could be the total number of prospects your targeting for a mailing.

Choose the Right Club – Which club will you use to send the ball on its way? Are you using the right medium – direct mail, email, newspaper, radio, etc. to “drive” your message home?

Align Your Body and the Ball – Are all the pieces in place? You’ve analyzed and visualized the shot. You’ve got your sight line and picked the right club. Are you now ready to make the committment? Body and mind are in order to make that final swing!

To improve your game (business or golf), you’ve got to know what you want to accomplish and why. Once you’ve analyzed your shot, you must see it clearly and get your final preparations done. Now you’re ready to take the shot.

Looking to improve your golf game? – check out the following links Swing Man Golf and Master Your Putt!

Written by

James Fleming is an accountant and Certified Tax Coach with over 40 years experience working in and with small businesses. His company, Fleming Financial Solutions offers tax planning and preparation, bookkeeping, business and marketing consulting.